INFLUENCE Witchcraft and Wizardry

with Gant Laborde

Robert Cialdini

THE ANSWER

INFLUENCE IS ABOUT

MAKING SOMETHING

MATTER

Magic is Real

Raise your EQ

Charms

Charms

"because"

Charms

"however"
 

"I have already done this. Can you also do this?”
 

VS

“If you do this, I will match it and do it too.”

Charms

Charms

(Labeling)

“I know you will do the same in the future.”

Luke Skywalker: “I know there’s still good in you!”

“but of course you are free to refuse.”

Charms

Personalize with specifics

Charms

“YOU”

"Would you at least" Follow-up

Charms

The second ask 'Contrast Principle'

Convert "Sorry" to "Thank You"

Charms

Whenever tastefully possible

Charms

Your Textbook

Potions

Potions

Potions

7 base ingredients

Reciprocity

Potions

Potions

Consistency

Potions

Social Proof

Potions

Likeability

Potions

Authority

Potions

Scarcity

Potions

Unity

Potions

Your Textbook

Divination

Divination

Defense

Against the Dark Arts

(Battle Magic)

Battle Magic

Review

Review

• "because"
• "however"
• "I will match"
• labeling
• "free to refuse"
• use "YOU"
• "would you at least"
• "Sorry" to "Thanks"

• Reciprocity
• Consistency
• Social Proof
• Likeability
• Authority
• Scarcity
• Unity

The

Real World

Science and Magic Agree

Words have Power

@GantLaborde

GantLaborde.com